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What Bill Clinton’s Hair Has to Do with Your E-mail Success

By the time you’re done reading here, you’ll see exactly why Bill Clinton’s hair proves your branding doesn’t help your e-mail … [Read More...]

Does Your Marketing Copy Meet this Breath Mint Test?

As a copywriter specializing in the disability market, I was recently in Las Vegas attending a conference for blind and visually impaired … [Read More...]

Is Your Copy Holding Up to Your Customer’s Grilling?

When I’m not writing for the disability industry, one of my hobbies is grilling in the backyard. Recently, I set out to purchase one of … [Read More...]

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