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By the time you’re done reading here, you’ll see exactly why Bill Clinton’s hair proves your branding doesn’t help your e-mail success. Let’s lay some ground work first. Your logo identifies your business in a split second. The website boasts a color scheme which carried over to your print material. Everything is matched and organized. You spent a lot of money on your brand and you want to get your money’s worth out of it. Makes sense. That is… Up to the point of decking out your e-mails … [Read more...]

As a copywriter specializing in the disability market, I was recently in Las Vegas attending a conference for blind and visually impaired people. Standing in line, waiting to chat with a person behind an exhibit hall booth, I got a little nervous. Why? The room was gigantic. Hundreds of people were talking over each other. Noise was echoing everywhere. When its noisy, people lean in to hear each other. At this point, breath mints are appreciated by all. A quick palm to my front shirt pocket … [Read more...]

When I’m not writing for the disability industry, one of my hobbies is grilling in the backyard. Recently, I set out to purchase one of those expensive, heavy-duty ceramic grills. A considerable investment. But, for nearly a decade I’ve had my eye on one. I walked into Store A, and asked the salesman if he had the brand I was looking for. He did not. But, he went on to say he had the most extensive show floor of grills in the entire area. Then stood there. I waited… I thought maybe he’d … [Read more...]