When I’m not writing for the disability industry, one of my hobbies is grilling in the backyard.
Recently, I set out to purchase one of those expensive, heavy-duty ceramic grills.
A considerable investment.
But, for nearly a decade I’ve had my eye on one.
I walked into Store A, and asked the salesman if he had the brand I was looking for.
He did not.
But, he went on to say he had the most extensive show floor of grills in the entire area.
Then stood there.
I thought maybe he’d tell me about the grills he did have.
Nope. Just stood there.
I wondered if he ever grilled before in his life.
Eventually, he saw someone else to help and I walked out.
I went to Store B.
They did have my dream grill, among others.
This sales man told me a story about the company’s owners. How they started the business.
He showed me the features of the grill.
He gave me tips on how to place the briquettes for a long efficient smoke.
He gave me a verbal recipe for a solution to help keep meat moist and tasty.
He told me about the pork butt he was going to put on the next day.
I still didn’t walk out with my dream grill.
I walked out with the brand of grill Salesman B cooked on instead.
I’m not easily sold. Much less let someone change my mind on something I’d been dreaming about for close to a decade.
I’d never have bought from Salesman A.
Salesman B? If he gave grilling lessons, I’d be sitting in the front row of class.
Why the difference?
Salesman B was a fellow grill-mate. He knew what he was talking about.
I could trust what he was saying, just from the way he was saying it.
He spoke my language and gave me the detail I needed to satisfy my hunger for trust and likeability.
What does this have to do with your business in the disability industry?
Everything my friend.
I was to both salesmen, what your customers are to you.
If you want to gain their trust like Salesman B did with me, you’ve got to really speak their language.
You have to let your customer know you are just like them. That you’re one of them.
Know their concerns, fears, and objections.
All those things running through their mind as you unfold your products and services to them.
Do that and you have a faithful customer.
Fail to do that, and your competition does.
That’s why writing for the disability industry is my specialty.
I have a disability. I know what your customer’s wants, needs, and desires are.
Because I lived them.
So, who do you want to trust business revenue and customer relationships with?
Copywriter A? Who simply “knows about” a disability?
Or Copywriter B? Someone who lives with a disability and intimately knows your customer.
The choice is yours…
But, you’re already here. Getting in touch with me right now is as easy as a click or phone call away.